Trade Show Magician · ExCeL London
Make your ExCeL stand the one they remember
ExCeL hosts the most international exhibition audiences in Britain. Jack's psychological illusion is built on participation rather than punchlines, so it stops a Singaporean buyer as surely as a Sheffield one, and ends every set with a warm handover to your sales team.
If your date is free, you'll have a quote within 24 hours.
Jack Thomson is a trade show magician available for exhibitions at ExCeL London on the Royal Docks. His stand engagement is built on participation rather than language-dependent patter, so it works for ExCeL's international visitor mix, and it is backed by 15+ years in magic alongside a career as an international marketing director who once carried trade show budgets himself.
- The Magic Circle · Full Member
- Former marketing director
- From £990 per day
- Works for international audiences
- Corporate & adult events only
The venue
A hundred thousand square metres of competition for attention
ExCeL opened in 2000 on Royal Victoria Dock in East London and has grown into around 100,000 square metres of event space, with the Elizabeth line at Custom House and London City Airport minutes away. It is where global shows like World Travel Market set up, which means aisles full of visitors from every market you sell to, walking a venue so long it has its own central boulevard. In that environment, a stand does not need more noise. It needs a reason for the right people to stop, and a way to turn the stop into a conversation.
How it works at ExCeL
Designed for international show floors
ExCeL's audiences are the most international in UK exhibitions. Jack's approach is built for exactly that mix.
No punchlines to translate
The performance runs on names, thoughts and reactions, not on wordplay or cultural references. A visitor whose first language is not English gets the same jaw-drop as anyone else, which matters at a venue where your next customer may have flown in for the show.
Attention with intent
Jack is briefed on who you actually want to stop. The material is built around your product and your qualifying questions, so the crowd it gathers skews towards buyers, and your team spends the day in relevant conversations rather than crowd control.
Handover, capture, repeat
Each set ends by passing engaged visitors to your team at the warmest moment, aligned with whatever data capture you run, badge scans, demos or booked meetings. Then it repeats, hour after hour, for every day of the show you book.
Getting there
Cheltenham to the Royal Docks, without drama
Jack is based near Cheltenham and works UK-wide, with London a routine trip: around two hours by road or by direct train to Paddington and the Elizabeth line straight through to Custom House, the station on ExCeL's doorstep. He arrives before doors open and stays through the full show day.
Day rates run from £1,650 for a single day to £990 per day across three days or more. Travel is included and every quote is fixed before you book, with no hidden extras added afterwards.
New to Jack? Start with everything Jack does on a trade show stand or the Jack Thomson magic and mind reading homepage.
Reviews
Rated 5.0 on Google
You will not find a sharper, smarter, more engaging mentalist working today. Jack blended corporate professionalism with genuine jaw-dropping moments. No filler, no slow sections, no cheesy lines. Days later, people were still sending messages about how on earth he did what he did. If you want people laughing, gasping and talking about the experience long after it is over, hire Jack Thomson. Immediately.
Your buyers flew in for this show. Give them a reason to stop.
Check Your DateQuestions
Exhibiting at ExCeL, answered
Will the performance work for ExCeL's international visitors?
Yes, that is one of the main reasons exhibitors book it. The performance is built on participation, names, thoughts and visible reactions rather than scripted jokes, so nothing depends on a shared language or sense of humour. An international buyer experiences exactly the same impossible moment as a UK one.
Do you charge extra to work at ExCeL London?
No. Travel is included in the quote, and every quote is fixed before you book, with no mileage or hidden extras added afterwards. Jack is based near Cheltenham, around two hours from the Royal Docks by road or rail, and treats London shows as routine bookings rather than special trips.
How do you fit in with our stand staff and data capture?
Jack works as part of your stand team, not as a separate act. Before the show he agrees the handover with you: who on your team takes each conversation, and how it feeds your badge scanning, demo bookings or meetings diary. The performance exists to fill that pipeline, so it is planned around it.
How many days of an ExCeL show should we book?
Ideally the days your buyers attend, and multi-day cover costs less per day: £1,650 for a single day, down to £990 per day across three or more. Repeated sets across a long ExCeL show mean your message lands again and again, and your team gets a steady flow of warm conversations rather than one good morning.
Is this suitable for a serious B2B show, not just consumer events?
Yes, it often works best there. Where a product is complex, high value or hard to explain in a five-second walk-past, a performance built around it earns the time to explain properly. Jack spent his marketing career on the exhibitor side of B2B stands, and the act is designed to open conversations, not replace them.
Keep exploring
More from Jack nearby
- Trade Show Magician: the full service page Formats, pricing and how a booking works, in detail
- Trade show magician at the NEC Birmingham The UK's largest exhibition centre, an hour from Jack's base
- Trade show magician at Olympia London West London's historic exhibition halls
- Also in London for corporate dinners and client events A different kind of event, the same performer
Booking
Exhibiting at ExCeL? Check your show dates
Tell Jack the show, the stand and the audience you need to stop. If your dates are free, you will have a fixed, no-obligation quote within 24 hours.
- Fully insured, self-contained, works with your venue and AV team
- Every quote is fixed, with no hidden extras
- 01
Get your quote
Share the date, venue and audience. Quote back within 24 hours.
- 02
Confirm date and time
A small deposit locks Jack in. Everything confirmed in writing.
- 03
Enjoy the show
Jack handles the rest. You take the credit.