Trade Shows & Exhibitions
Trade show lead generation designed to help your stand generate a positive ROI
Trade shows are expensive, and wasted attention is expensive too. Jack uses bespoke psychological illusion to stop passing footfall, hold attention around your stand, and turn it into commercially useful conversations for your sales team.
If your date is free, you'll have a quote within 24 hours.
Trusted by
Jack Thomson is a trade show magician who stops traffic at your stand and turns crowds into qualified conversations, drawing on 15+ years in magic and a former career as an international marketing director. A Full Member of The Magic Circle, from £990 to £1,650 per day.
- The Magic Circle · Full Member
- Former marketing director
- From £990 per day
- 5.0 on Google
- Performs UK-wide
The opportunity
A busy stand is not the goal. A stand that pays for itself is.
The stand that stops people, holds them and hands warm conversations to its sales team will always outperform the stand that just looks busy. The goal is not footfall. It is conversations that can justify the cost of being there.
Return on investment
The maths your stand has to beat
Total show cost divided by average gross profit per new customer tells you how many customers you need to break even. Divide that by your prospect-to-customer conversion rate and you know how many qualified prospects the stand must generate. Jack does not control your close rate, your pricing or your follow-up. What he improves is the front end of that equation: more relevant attention, stronger engagement, and better quality conversations for your team to close.
What Jack does on your stand
Attention that turns into conversations
Stop the traffic
Bespoke psychological illusion gives visitors a genuine reason to stop at your stand instead of walking past it. More relevant attention, not just more noise.
Make your message stick
Your product and key messages are built into the performance itself, so visitors leave remembering what you do, not just what they saw.
Hand over warm conversations
Every performance ends with a natural opening for your sales team. Visitors arrive at the conversation engaged and curious rather than guarded.
Repeat it all day, every day
Repeated engagement across the show keeps the stand working from open to close. The more days Jack performs, the stronger the message repetition and lead flow.
How it works
Built around your stand, not bolted on
- 1
Understand the commercial objective
Before anything is designed, Jack works out what the stand actually needs to achieve: the audience, the message, and what a good lead looks like.
- 2
Build the performance around the stand
The illusions are designed around your product, your message and your stand layout, not bolted on as generic entertainment.
- 3
Create repeated engagement
Throughout the show, Jack stops passing traffic and holds attention long enough for your message to land, again and again.
- 4
Hand over to the sales team
Engaged visitors are passed directly to your team at the warmest possible moment, so conversations start further along than a cold approach ever could.
Pricing
Book by the day
1 day stand engagement
Ideal for a key show day, launch day or single-day exhibition.
- Pre-show briefing on your product and message
- Bespoke stand material built around your brand
- Repeated live engagement through the day
- Warm handovers to your sales team
2 day exhibition support
Better coverage across the main days of the show, with stronger message repetition.
- Everything in the 1 day package
- Stronger message repetition across the show
- More chances to fill your sales team's diary
3 day+ exhibition support
Best value for full-show visibility, repeated engagement and consistent lead flow.
- Everything in the 2 day package
- Consistent lead flow from open to close
- Maximum return on your stand investment
Fixed day rates, no hidden extras and no obligation. The more days you book, the lower the daily rate.
Why Jack
He has stood on both sides of the stand
Jack performed professionally for over 15 years while rising through international marketing, where he oversaw trade show projects with budgets over £100,000 per show. He has been the person accountable for whether an exhibition paid off, which is why his work is designed to help the stand perform, not just get attention. A Magic Circle Full Member and corporate exhibition specialist, he brings both the craft and the commercial judgement, built side by side over the same fifteen years.
You will not find a sharper, smarter, more engaging mentalist working today. Days later, people were still sending messages about how on earth he did it.
Attention is the most expensive thing on the show floor. Spend it well.
Check Your Show DatesQuestions
Trade show booking, answered
Is this just a fun novelty for the stand?
No. This is commercial stand engagement. The performance exists to attract relevant attention, communicate your message and create openings for your sales team.
Can the performance include our product or key message?
Yes, and it should. The strongest bookings are built directly around your product and what you need visitors to remember.
Do you guarantee a positive ROI?
No, and no credible supplier should. Your close rate, pricing and follow-up are outside Jack's control. What he improves is the front end: more relevant attention, stronger engagement, better quality conversations.
Is this suitable for technical B2B products?
Yes, it often works best there. This approach is particularly effective where the product is high value, complex, easy to overlook, hard to explain quickly, or better sold through conversation than impulse.
Will the performance block the aisle?
No. Everything is planned around your stand layout and the venue's traffic flow. The aim is useful attention, not congestion.
How does pricing work?
Day-rate tiers for single day, multi-day and full-show bookings. The more days, the stronger the message repetition and lead flow. Every quote is fixed with no hidden extras, and there is no obligation.
Booking
Make this the show that justifies its budget
Tell Jack your show dates and what the stand needs to achieve. If the dates are free, you will have a fixed, no-obligation quote within 24 hours.
- Fully insured, self-contained, works with your venue and AV team
- Every quote is fixed, with no hidden extras
- 01
Get your quote
Share the date, venue and audience. Quote back within 24 hours.
- 02
Confirm date and time
A small deposit locks Jack in. Everything confirmed in writing.
- 03
Enjoy the show
Jack handles the rest. You take the credit.